When you are creating a lip balm to promote your business you first need to look at your customer. Are they male or female? Outdoors types? Health conscious? Are they fashion and style conscious?
So firstly you will need to decide if your customer will want their lip balms to be tinted with colour or not. Obviously men will not have a need for deep red tinted lip balm (my favourite). If your main customer is male and spends a lot of his time outdoors then you will opt instead for a sunscreen such as titanium dioxide or zinc oxide. The added sunscreen also gives a nice opaque white colour to the balm. If using either of the sunscreens you would not need to add pearl white mica. If you add any of the coloured mica’s to either of the sunscreen it then creates a gorgeous pastel effect to the colour.
Woman love a tinted lip balm and we have a great selection of mica’s that can either be used in a low percentage that will just tint the balm and not stain the lips or we can use a high percentage so you get a gorgeous tinted lip balm. When ordering your balms and choosing a tint make sure you put a comment in the comments box stating what your desired outcome is.